Login Logout


  • Russia’s image strategy in the light of global experience – 2nd ed., revised.
  • Publisher:  International Relations Publisher
  • Year of issue:  2024
  • Series:  
  • ISBN:  978-5-7133-1764-5
  • Cover type:  твердый переплет 145 х 215 мм
  • Number of pages:  296 с. ; ил.
  • Product Code:  1147
  • Availability:  In Stock
УДК [327.8:17.022.1](470+571:100) ББК 66.4(2Рос), 9(0),04

Russia’s image strategy in the light of global experience – 2nd ed., revised.

   The monograph examines the possibilities of creating Russia’s image strategy taking into account national and global experience. Contemporary technologies of national branding are put forward and the rebranding experience of a number of states (Germany, the USA, Great Britain, France, Switzerland, Italy, India and others) is evaluated in the context of national and universal questions. The book puts forward a strategic approach to creating a modern image of Russia; the main aims and prospects of the image policy are set out, the basic idea of a new image is laid out together with its main channels of communication and tools.

   The monograph will be of interest to specialists in the sphere of international relations, management and public communications, and for managers of all levels.


   
Electronic book

Waiting

Paper book

In stock

  • 450 руб.




You may be interested
Rhetoric of Economic Science
350 руб.
Life and amazing adventures in the world of Finance, carefully listened to and recorded chronicler Nikolai Krotov
350 руб.
The banking system in Switzerland : reliability, stability, effectiveness
600 руб.
Crimean war at the sea of Azov
Bestseller
600 руб.
Offshore companies and trusts. Anti Offshore regulation
Bestseller
400 руб.