Pricing in a market environment: a tutorial
This manual is intended for studying the principles and rules of price quotation, which have developed in the market environment. A price is a complex of different factors that is expressed in a single digit on the price list or on a page of the contract. Many modern textbooks give complete information about all kinds of prices, various methods of their formation, the theory of demand and competition, etc. The mere listing of the names of existing prices can take a whole section of any book. It is certainly important information, but it could do very little to help to professionals involved into market solutions. First of all, it is necessary to understand the real mechanisms of pricing. The main purpose of this tutorial is to show the formation of prices from cost to pricing strategy. It is important to link this process into a single unit, taking into account a variety of factors, including the international dimension, as well as problems of establishing prices for innovative products.
In this tutorial, the object of consideration is the company; the object of study is the process of price formation in various market conditions.
This book is intended for students – bachelors and masters, as well as for students who improve their skills at higher educational institutions of such departments as “Management”, “Marketing”, “Business”, “Entrepreneurship” and “Business Economics”.
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